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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Kenny Roberts and Jay Leno to Auction Yamaha 50th Anniversary R1

A special one-off Yamaha R1 that “King” Kenny Roberts will ride at Laguna Seca at this year’s U.S. Grand Prix will be auctioned off to benefit an arts school in New York. The GYTR-equipped R1 with Yamaha’s 50th anniversary red and white paint scheme will be sold at Mecum’s Motorcycle Auction, Aug.

Yamaha Reports Q2 2012 Results

Yamaha has lowered its 2012 year-end sales forecast by 14.3% after reporting disappointing first half results. The Japanese manufacturer reported a profit of 14.5 billion yen (US$184.3 million), a 49.8% decrease from a profit of 29 billion yen reported in the first half of 2011. According to the company’s financial report for the quarter ended June 30, 2012, Yamaha‘s net sales totaled 632.2 billion yen (US$8.04 billion), a 4.6% decrease from net sales of 663.1 billion yen reported in the same quarter of 2011.