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The World Endurance Championship Starts This Weekend

Endurance racing is perhaps the ultimate test of both man and machine. In the past, teams would pace themselves in order to rest both elements enough to make a final push at the end. These days, however, motorcycles are more reliable than ever, and riders train like triathletes.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha Super Tenere Worldcrosser 2015

Yamaha Super Tenere Worldcrosser is equipped with crankcase protection, final drive and engine side covers. Protective elements are also present on the tank, muffler and fork legs, and unlike the original, they are made of carbon fiber. You also get a lot of additional options such as an Akrapovic exhaust system, fog lights, saddlebags, arches, and much more.