2014 Yamaha Stratoliner S on 2040-motos

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Yamaha Introduces 2012 V Star 950 and V Star Tourer

Yamaha revealed the first 2012 models from its Star Motorcycles brand of cruisers, the V Star 950 and V Star 950 Tourer. The 2012 V Star 950 (and the more touring-oriented V Star 950 Tourer) is powered by a fuel-injected air-cooled 942cc 60 degree V-Twin engine with a five-speed transmission. Yamaha estimates fuel economy at 47 mpg from the 4.5 gallon tank.

Round 1 Of GEICO Superbike Shootout Is This Weekend

Round One of the GEICO Superbike Shootout kicks off with the Yamaha SoCal Nationals this weekend at Auto Club Speedway in Fontana, California. The event is the first of a three-race series that will crown overall champions in two individual race classes: Pro Superbike and Dynojet Pro Sportbike. The Superbike Shootout is a three-race series meant to fill the long void in the AMA Pro Roadracing schedule between round one at Daytona and the second round at Road America.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.