2007 Yamaha Stratoliner Midnight on 2040-motos

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Moto blog

BSB 2012; Mystic Mac investigates

In my opinion, the smartest move in the BSB off season has to be Michael Laverty moving from Swan Yamaha to HM Plant Honda. With a ban on electronics for 2012, and in particular traction control, WFR's Graham Gowland has already proved to Laverty how competitive an EVO spec Fireblade can be - so I’m tipping both these riders to be bang on the money at the Brands Hatch season opener in April. Unlike BMW, Kawasaki and Yamaha, Honda have deliberately developed their road-going Superbike without electronics to give a user friendly feel with good mechanical traction, so it’ll be interesting to see how the opposition copes with their high-tech trickery stripped off.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Customize Your Yamaha, Win Cash, Prizes, MotoGP Tickets

Yamaha is once again hosting a custom sportbike competition for both amateur and professional builders. Up for grabs are MotoGP tickets, cash, trophies and bragging rights. For amateur builders the competition begins in the digital world by submitting your entry at yamaha-motor.com/customshowdown.