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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

2013 Yamaha XJ6, XJ6 Diversion Updated for European Market

Yamaha has revealed an updated version of its XJ6 including its faired Diversion and Diversion F versions for the European market. The XJ6 models were first introduced in Europe in 2009 as the latest member of Yamaha‘s XJ series and a replacement for the FZ6 as a middleweight all-arounder. In recent years however, Yamaha Motor USA decided to keep the slightly sportier FZ6R in its lineup and pass on the XJ6 models.

The short but sweet life of the Yamaha R7

I was reunited with an old friend recently, my 1999 Virgin Yamaha R7 Superbike. By the end of 1998 I had won three straight BSB titles with the Yamaha YZF750, when main sponsor Cadbury’s pulled out leaving zero funds for a title defence. Wanting desperately to ride the new R7 and thinking a replacement backer would instantly get on board I turned down quite a few offers including a juicy contract from Crescent Suzuki (Paul Denning always enjoys reminding me).