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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Scream if you want to go faster

FANCY AN ex-Carl Fogarty Harris Yamaha YZR500? A rare chance to acquire the machine ridden by King Carl in the 1992 British Grand Prix has come up on eBay. It's a V4 screamer, recently restored by 500cc guru Nigel Everett and features a host of top notch accessories, including Marchesini wheels, 320mm carbon discs and AP six-pot calipers, to name just a few.

Yamaha Reports Q2 2011 Results

A drop in net sales, an appreciating yen and the fallout from the March 11 earthquake and tsunamis in Japan contributed to a 4.6% drop in profit for Yamaha Motor Co. over the second quarter of 2011. Over the quarter ended June 30, 2011, Yamaha saw a 5.9% drop in net sales compared to the same period in 2010.Yamaha reports sales of 344.5 billion yen (US$4.48 billion) over the second quarter, compared to the 366.3 billion yen (US$4.77 billion) reported in the same quarter in 2010.