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MSF Begins Year-long Real World Motorcycle Safety Study

The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.

2022 Yamaha Tenere 700 World Raid Announced for Europe

No word yet on US availability Yamaha Motor Europe announced the production version of the 2022 Ténéré 700 World Raid, a new Ténéré variant with a larger fuel tank and longer travel suspension. It joins Yamaha’s European lineup alongside the regular Ténéré 700, plus a Rally Edition version which we don’t get in the U.S. We first saw the World Raid at EICMA as a prototype equipped with a number of Genuine Yamaha Technology Racing (GYTR) performance parts.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.