2011 Yamaha Road Star Silverado S on 2040-motos

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Yamaha Gets Monster Energy MotoGP Team Sponsorship, Annuls Lorenzo’s RockStar Sponsorship Deal

Yamaha has reportedly signed energy drink maker Monster Energy to sponsor its factory MotoGP team, according to Spanish site MotoCuatro.com. The new sponsorship deal created a bit of a problem however, as Yamaha‘s star rider Jorge Lorenzo recently signed a two-year contact extension to his personal sponsorship deal with RockStar, a rival energy drink maker. To get around this sticky situation, MotoCuatro reports Yamaha will invoke a clause in Lorenzo’s contract allowing the manufacturer to veto and buy out his RockStar contract.

Customize Your Yamaha, Win Cash, Prizes, MotoGP Tickets

Yamaha is once again hosting a custom sportbike competition for both amateur and professional builders. Up for grabs are MotoGP tickets, cash, trophies and bragging rights. For amateur builders the competition begins in the digital world by submitting your entry at yamaha-motor.com/customshowdown.

Kenny Roberts Return to the Indy Mile [video]

In a year that saw Yamaha riders James Stewart, Valentino Rossi, and Ben Spies capture the perfect “trifecta” of World Championships, perhaps one of the most memorable moments for race fans around the world, was “King” Kenny Roberts’ return ride at the infamous Indy Mile in late August. As a year end surprise, Yamaha is pleased to offer race fans around the world a video of this monumental occasion. The video features both archival footage from Kenny’s victory in 1975 as well as the events surrounding this recent monumental motorcycling event.