2008 Yamaha Road Star on 2040-motos

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Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Results From Day 2 Of World Supersport Testing At Phillip Island

If there’s one constant when it comes to World Supersport racing, it’s that Kenan Sofuoglu will be at or near the front at all times. The former champ has a special ability when it comes to lapping middleweight sportbikes as quickly as possible, and it showed again at the conclusion of World Supersport testing at Phillip Island. Sofuoglu’s best time of 1:33.506 was set during the first day of testing, but still nobody was able to beat it.

Yamaha Named Official Motorcycle Of Road America

The economic downturn hit the motorcycle world particularly hard, as many factory-backed road racing efforts closed shop. The decision, while unfortunate, isn’t hard to understand, as racing at the highest levels isn’t cheap, and a factory involvement means added pressure to succeed, which ultimately means spending more money to do so. Through it all, however, Yamaha has remained involved with the sport, fielding factory teams and sponsoring various riding schools and even racetracks.