2007 Yamaha Road Star Cruiser on 2040-motos

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Yamaha Reports Q1 2013 Results

Yamaha Motor reported a 3.7% increase in net sales for the first quarter ended March 31, 2013. Net sales from motorcycles increased by 4.6% despite an 8.1% decrease in unit sales. Overall, the company reported a profit of 7.5 billion yen (US$73.3 million) over the quarter, down from the 27.0 billion yen reported last year.

Hipsters: How not to live your life

I have to start this piece by stating that I'm not from London. I may work here but I grew up in a remote North Western market town where people were (rightly) suspicious of anything or anybody new. Back to London.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.