2007 Yamaha Road Star 1700 on 2040-motos

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Yamaha Reports 2012 Results

Yamaha reported a 5.4% decrease in net sales for 2012 and a 72.2% decrease in profit but the Japanese manufacturer says it is poised for a dramatic recovery as it begins its “New Medium-Term Management Plan” for 2013-2015. Coinciding with the start of its new business plan, Yamaha is adopting a new brand slogan: “Revs your Heart“. The company reported net sales totaling 1,207.7 billion yen (US$13 billion) for the 12 months ended Dec.

"That's one small step for man..."

TO CELEBRATE the 40th anniversary of man's first steps on the moon, Fiat Yamaha rider Jorge Lorenzo will wear an astronaut-style paint job on his helmet at this weekend's Portuguese GP. The Spaniard's lid has been sprayed to look a little like a spaceman's helmet and has Neil Armstrong's immortal words: "That's one small step for man; one giant leap for mankind" written on the rear. Let's just hope Lorenzo doesn't launch himself this weekend.

Dakar Begins This Sunday!

Dakar is an international, bad-ass, multi-day off-road event and if you’re not a fan you should be. Crossing the borders of Argentina, Bolivia and Chile the route takes motorcycle and ATV competitors through more than 5400 miles of extreme riding conditions. Competing cars and trucks go even farther.