2010 Yamaha Raider S Cruiser on 2040-motos

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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha to Produce PES1 and PED1 Electric Motorcycles by 2016

Yamaha announced plans to release the production versions of its PES1 and PED1 concept models within two years as part of the company’s plans to enter the electric motorcycle segment. The PES1 and PED1 (which stands for “Passion, Electric, Street” and “Passion, Electric, Dirt”) concepts were first revealed at last November’s Tokyo Motor Show. In the company’s newly-published annual report, Yamaha confirmed plans to produce the two models, saying: “In sports motorcycles, we are working to create new value with EV sports motorcycles, which we aim to launch in two years, with the development of the small, on-road sports PES1, as well as the PED1, which are being developed to expand the scope of electric vehicles to the off-road world.

Yamaha to Open Plant in Pakistan

Yamaha is reportedly planning to open a new manufacturing facility in Pakistan. According to the Associated Press of Pakistan, Yamaha would invest $150 million in the new 50 acre facility, to be located in Karachi, Pakistan’s main seaport and financial hub. The plant would produce motorcycles for the Pakistani market, as well as models to be exported to other Commonwealth of Independent States nations.