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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Josh Hayes To Wear RS Taichi In 2014

Monster Energy/Graves/Yamaha rider Josh Hayes will be sporting a new look this upcoming racing season. The three-time AMA Pro Racing SuperBike Champion will be protected by RS Taichi racing leathers and gloves while aboard his Yamaha YZF-R1 SuperBike. After a long-standing relationship with Teknic, his previous protective gear provider who ceased operation last year, Josh had an opportunity to go in a new direction.

Colin Edwards Hosts NGM Forward Racing Teammates at Texas Tornado Boot Camp

Colin Edwards played the gracious host, welcoming his NGM Forward Racing teammates to the U.S. with a day of dirt riding at his Texas Tornado Boot Camp. Edwards’ teammate Aleix Espargaro and Moto2 riders Simone Corsi and Mattia Passini joined other riders at the camp ahead of this weekend’s MotoGP round at Circuit of the Americas.