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Yamaha Reports 2012 Results

Yamaha reported a 5.4% decrease in net sales for 2012 and a 72.2% decrease in profit but the Japanese manufacturer says it is poised for a dramatic recovery as it begins its “New Medium-Term Management Plan” for 2013-2015. Coinciding with the start of its new business plan, Yamaha is adopting a new brand slogan: “Revs your Heart“. The company reported net sales totaling 1,207.7 billion yen (US$13 billion) for the 12 months ended Dec.

Wayne Rainey Visits Yamaha Racing HQ

Racing legend and three-time 500cc Grand Prix Champion Wayne Rainey paid a visit to Yamaha Motor Racing’s headquarters just outside of Milan, Italy. The 1990-1992 World Champion met with employees of Yamaha Racing, Yamaha Motor Italy and Yamaha Motor RD Europe and officially opened a new boardroom named in his honor. Rainey, along with current Yamaha factory MotoGP racers Jorge Lorenzo and Ben Spies, took time to take photographs and sign autographs with the Yamaha staff.

This Is What Comes Before The Yamaha PW50

Kids really do have it good these days. Case in point is this super stylish motocross-themed push bicycle found in the Yamaha Europe catalog. Parents out there are probably well aware of these bikes without pedals, but as someone without kids this is a new discovery for me.