Pair Of 2012 Yamaha Zuma's on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Removable baffle exhaust for latest Yamaha R1

GRAND PRIX Evolutions has released a series of handmade exhaust silencers for the latest Yamaha R1. Each silencer has a circlip retained db reducer and a removable in line baffle. This unique set up gives more versatility than any other exhaust brand on the market.

Yamaha XJ Series: New Online Campaign [Pics and Video]

Yamaha Motor Europe has just posted a video up on YouTube to promote their new XJ-Series bikes.  The XJ6 and the XJ6 Diversion. And the XJ6 Diversion: Virtually every feature on this attractive new 600 has been designed to ensure that the new XJ6 Diversion delivers all of the style, fun and ease of use that today’s middleweight rider is looking for. Its newly-developed 600 cc liquid-cooled 4-stroke inline 4-cylinder engine has been designed to deliver a smooth band of easy-to-handle power, making the XJ6 Diversion an ideal machine for new and experienced riders.