New 2012 Yamaha Yzf-r1 on 2040-motos

Moto blog

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

I can die happy!

As an eighteen year old Kenny Roberts was my bike racing God.  I loved Barry Sheene but as a Yamaha FS1E rider I always wanted the little American to win simply because his bike resembled mine.  The coverage of Grand Prix in the late seventies was sketchy but I clearly remember watching the epic Sheene/Roberts battle unfold at the Silverstone GP on my council estate telly.  The Dutchman, Wil Hartog was hanging in there for a while but as the laps unfolded it became a two way battle with Sheene looking favourite to win.  Sheene lost the most time as the pair lapped a certain George Fogarty so my hero Roberts eventually won by just three hundredths of a second.  I’m not sure what happened next but being a Sunday we would no doubt be skidding around later in the day at the Pines chippie pretending to be Roberts and Sheene.  Fast forward thirty four years and a boyhood fantasy came true as I headed out on Chris Wilson’s 1980 Roberts machine for the Barry Sheene tribute laps at last weekend’s Moto GP.  It crackled into life instantly and felt as sharp as any of the more modern 500s I used to race.  The temperature gauge had a maximum marker on 60 degrees so to begin with I was nervous as it didn’t move but being a hot day (although still keeping my hand on the clutch) I convinced myself it wasn’t working.    The bike felt tiny, not helped by the fact I only just squeezed into my 1989 Marlboro Yamaha leathers.  It still felt rapid though as I played out the 1979 classic in my head while getting tucked in down the Hanger straight.  Steve Parrish was also out there on one of Barry’s 500cc Heron Suzukis so we did our best to copy the famous last lap at Woodcote Corner where Sheene came so close to winning his home GP. As a lad I would have said the chances of me riding round Silverstone on a GP winning Kenny Roberts machine were zero, but in the words of Gabrielle, dreams can come true!

Yamaha Signed On As Presenting Sponsor For Three-Event GEICO Motorcycle Superbike Shootout

Yamaha Motor Corporation, U.S.A., is proud to announce that it has signed on as sponsor for the GEICO Motorcycle Superbike Shootout Presented By Yamaha, a three-event championship motorcycle road racing series that includes the Yamaha SoCal Nationals at Auto Club Speedway in Fontana, CA on April 26-27; the Pacific Nationals at Sonoma Raceway in Sonoma, CA on May 3-4; and the Mountain Nationals at Miller Motorsports Park in Tooele, UT on May 24-25. The announcement was made by Bob Starr, General Manager of National Communications for Yamaha’s Motorsports Group. Yamaha Expands 2014 Road Racing Contingency Program In related news, Mike Guerra, Racing Division Department Manager for Yamaha, announced that Yamaha Motor Corporation, U.S.A., has extended its 2014 Road Racing Contingency Program to include the GEICO Superbike Shootout Presented By Yamaha.