Find or Sell Motorcycles & Scooters in USA
  • 2014 Yamaha Bolt Cruiser 2014 Yamaha Bolt Cruiser (2014)
    2014 YAMAHA Bolt, Brand new just got it! 950cc custom from Star motorcycles!
    2013-09-28 21:30:38
    Madison, TN, US
    0
    7,999.00
  • 2014 Yamaha ZUMA 50F Moped 2014 Yamaha ZUMA 50F Moped (2014)
    2014 YAMAHA ZUMA 50F,
    2013-10-02 08:20:30
    Madison, WI, US
    0
    2,590.00
  • 2014 Yamaha Bolt R-Spect Cruiser 2014 Yamaha Bolt R-Spect Cruiser (2014)
    2014 YAMAHA Bolt R-Spect,
    2013-10-05 00:19:43
    Madison, WI, US
    0
    8,290.00
  • 2014 Yamaha Bolt 2014 Yamaha Bolt (2014)
    2014 YAMAHA Bolt, Brand new just got it! 950cc custom from Star motorcycles!
    2013-12-12 23:29:55
    Madison, TN
    0
    7,999.00
  • 2014 Yamaha YW200 2014 Yamaha YW200 (2014)
    2014 YAMAHA YW200, Your Dual Purpose Partner
    2013-12-13 21:55:48
    Madison, SD
    0
    Call for Price
  • 2014 Yamaha BOLT R-Spec (XVS95CEB) 2014 Yamaha BOLT R-Spec (XVS95CEB) (2014)
    2014 YAMAHA BOLT R-Spec (XVS95CEB), ALL NEW MODEL FOR 2014!!
    2013-12-14 22:08:47
    Madison, SD
    0
    8,290.00
  • 2014 Yamaha Bolt R-Spect 2014 Yamaha Bolt R-Spect (2014)
    2014 YAMAHA Bolt R-Spect,
    2013-12-14 23:13:54
    Madison, WI
    0
    8,290.00
  • 2014 Yamaha ZUMA 50F 2014 Yamaha ZUMA 50F (2014)
    2014 YAMAHA ZUMA 50F,
    2013-12-15 21:56:12
    Madison, WI
    0
    2,590.00
  • NEW 2013 Yamaha SUPER TENERE matte gray full warranty NO HIDDEN FEES adventureNEW 2013 Yamaha SUPER TENERE matte gray full warranty NO HIDDEN FEES adventure (2013)
    For sale is a NEW 2013 Yamaha Super Tenere. This is the awesome 1200cc adventure touring bike from Yamaha in stealth black and gray, sweet looking! Selling cheap to move fast so don't miss this pricing!
    2013-09-26 23:17:16
    Madison, Tennessee, US
    0
    12,983.00
  • 2013 Yamaha TW200 Dual Sport 2013 Yamaha TW200 Dual Sport (2013)
    2013 YAMAHA TW200,
    2013-10-17 18:12:32
    Madison, WI, US
    0
    4,590.00
  • 2013 Yamaha Stryker 2013 Yamaha Stryker (2013)
    2013 YAMAHA Stryker, $500 TRADE IN BONUS!!!
    2013-12-10 23:29:12
    Madison, SD
    0
    8,999.00
  • 2013 Yamaha V-Star 650 Custom (XVS65DB) 2013 Yamaha V-Star 650 Custom (XVS65DB) (2013)
    2013 YAMAHA V-Star 650 Custom (XVS65DB), Save Almost $1000Plus $300 Trade BonusFinancing as low as 3.9%
    2013-12-15 22:40:41
    Madison, SD
    0
    5,899.00
  • 2013 Yamaha Super Tenere 2013 Yamaha Super Tenere (2013)
    2013 YAMAHA Super Tenere, Who Needs The Travel Channel? Dream big because the Super Ténéré will take you there. No matter where 'there' is.
    2013-12-16 21:52:22
    Madison, SD
    0
    13,499.00
  • 2013 Yamaha TW200 2013 Yamaha TW200 (2013)
    2013 YAMAHA TW200,
    2013-12-16 23:12:24
    Madison, WI
    0
    4,590.00
  • 2012 Yamaha Stryker Cruiser 2012 Yamaha Stryker Cruiser (2012)
    2012 YAMAHA Stryker, Thousands off on this Stryker, others in stock!
    2013-09-29 20:18:35
    Madison, TN, US
    0
    8,999.00
  • 2012 Yamaha Super Tenere Dual Sport 2012 Yamaha Super Tenere Dual Sport (2012)
    2012 YAMAHA Super Tenere, Best adventure bike out there, and on sale!
    2013-10-04 22:36:53
    Madison, TN, US
    0
    12,883.00
  • 2012 Yamaha Stryker (XVS13CBB) Cruiser 2012 Yamaha Stryker (XVS13CBB) Cruiser (2012)
    2012 YAMAHA Stryker (XVS13CBB), CUSTOM LOOK AND FEEL FOR UNDER $9,000!!! WHY BUY USED? Plus $500 Trade Bonus
    2013-10-20 02:47:45
    Madison, SD, US
    1
    8,699.00
  • 2012 Yamaha Stryker 2012 Yamaha Stryker (2012)
    2012 YAMAHA Stryker, Thousands off on this Stryker, others in stock!
    2013-12-16 22:52:21
    Madison, TN
    0
    8,999.00
  • 2012 Yamaha Stryker (XVS13CBB) 2012 Yamaha Stryker (XVS13CBB) (2012)
    2012 YAMAHA Stryker (XVS13CBB), CUSTOM LOOK AND FEEL FOR UNDER $9,000!!! WHY BUY USED? Plus $500 Trade Bonus
    2013-12-17 22:16:00
    Madison, SD
    1
    8,699.00
  • 2012 Yamaha V-Star 1300 Tourer (XVS13CTBG) 2012 Yamaha V-Star 1300 Tourer (XVS13CTBG) (2012)
    2012 YAMAHA V-Star 1300 Tourer (XVS13CTBG), SAVINGS OF OVER $2500, PLUS $500 TRADE IN BONUS AND FINANCING AS LOW AS 3.9%!!!!
    2013-12-17 22:53:10
    Madison, SD
    0
    9,499.00
  • 2012 Yamaha Stryker (XVS13CBR) 2012 Yamaha Stryker (XVS13CBR) (2012)
    2012 YAMAHA Stryker (XVS13CBR), $500 TRADE IN BONUS ON ALL NEW STAR MOTORCYCLES!!!
    2013-12-17 22:59:50
    Madison, SD
    1
    8,899.00
  • 2012 Yamaha Super Tenere 2012 Yamaha Super Tenere (2012)
    2012 YAMAHA Super Tenere, Best adventure bike out there, and on sale!
    2013-12-18 22:10:47
    Madison, TN
    0
    12,883.00
  • 2012 Yamaha R6 2012 Yamaha R6 (2012)
    2012 YAMAHA R6,
    2013-12-21 22:01:36
    Madison, WI
    0
    9,290.00
  • 2012 Yamaha Other2012 Yamaha Other (2012)
    This is a 2012 TW 200 which I bought in October of that year; have had it for 3 summers with a little over 1,000 miles; most of these miles have been on hard top road, very little off road.  The bike is in near mint or mint condition.. Maintenance maintained on a regular biases.. Price includes Maintenance Service Manual... Also has optional luggage rack on back...A very nice riding bike...I would be willing to deliver up to 250 miles from my home...
    2016-10-11 04:42:01
    Madison, West Virginia, United States
    1
    3,200.00
  • 2011 Yamaha Stryker Cruiser 2011 Yamaha Stryker Cruiser (2011)
    2011 YAMAHA Stryker,
    2013-10-20 02:40:58
    Madison, WI, US
    0
    8,999.00
  • 2011 Yamaha Stryker 2011 Yamaha Stryker (2011)
    2011 YAMAHA Stryker,
    2013-12-18 23:23:17
    Madison, WI
    0
    8,999.00
  • 2009 Yamaha Vstar 1100 Cruiser 2009 Yamaha Vstar 1100 Cruiser (2009)
    2009 YAMAHA Vstar 1100, Won't believe how clean this is, don't miss it!
    2013-10-18 07:47:35
    Madison, TN, US
    0
    5,999.00
  • 2009 Yamaha Vstar 1100 2009 Yamaha Vstar 1100 (2009)
    2009 YAMAHA Vstar 1100, Won't believe how clean this is, don't miss it!
    2013-12-19 23:36:08
    Madison, TN
    0
    5,999.00
  • 2008 Yamaha V-STAR 650 Cruiser 2008 Yamaha V-STAR 650 Cruiser (2008)
    2008 YAMAHA V-STAR 650, lOOKIN FOR A NICE MID SIZED BIKE THAT IS PRICED RIGHT AND GETS AWESOME FUEL MILEAGE? Stop looking, you just found it. This bike has low miles, runs perfect, and is a ten out of ten.
    2013-09-27 10:13:36
    Madison, WI, US
    3
    4,999.00
  • 2007 Yamaha MAJESTY 400 Moped 2007 Yamaha MAJESTY 400 Moped (2007)
    2007 YAMAHA MAJESTY 400, These are easy to drive, have great wind and bug protection and have a lot of storage under the seat. They are also tons of fun and get great gas mileage! This one is in real nice shape and has low miles.
    2013-09-05 06:21:03
    Madison, WI, US
    8
    4,299.00
  • 2007 Yamaha MAJESTY 400 2007 Yamaha MAJESTY 400 (2007)
    2007 YAMAHA MAJESTY 400, These are easy to drive, have great wind and bug protection and have a lot of storage under the seat. They are also tons of fun and get great gas mileage! This one is in real nice shape and has low miles.
    2013-12-20 22:14:48
    Madison, WI
    8,886
    4,299.00
  • 2004 Yamaha Warrior Sport Touring 2004 Yamaha Warrior Sport Touring (2004)
    2004 Yamaha Warrior , purple/blue yamaha warrior $7,000.00 2566046322
    2013-09-05 07:03:53
    Madison, AL, US
    0
    7,000.00
  • 2004 Yamaha Warrior Sport Touring 2004 Yamaha Warrior Sport Touring (2004)
    2004 Yamaha Warrior , great running, has a few cuzstomizations bike call if you have questions $7,000.00 2566046322
    2013-10-16 09:44:40
    Madison, AL, US
    0
    7,000.00
  • 2002 Yamaha WARRIOR Sportbike 2002 Yamaha WARRIOR Sportbike (2002)
    2002 YAMAHA WARRIOR, With YZF-R1 derived suspension, the Warrior definitely rides on the sporty side of the cruiser spectrum. This Warrior is fitted with an aftermarket seat with a passenger backrest. This runs and rides nice, and it's a bit quick.
    2013-10-19 03:41:20
    Madison, WI, US
    39
    5,499.00
  • 2001 Yamaha VSTAR 1100 Cruiser 2001 Yamaha VSTAR 1100 Cruiser (2001)
    2001 YAMAHA VSTAR 1100, This is not a pristine show bike. This is a rider. This is a good looking bike and has way to many custom goodies to list.
    2013-10-04 19:58:33
    Madison, WI, US
    21
    3,699.00
  • 2001 Yamaha VSTAR 1100 2001 Yamaha VSTAR 1100 (2001)
    2001 YAMAHA VSTAR 1100, This is not a pristine show bike. This is a rider. This is a good looking bike and has way to many custom goodies to list.
    2013-12-19 22:28:27
    Madison, WI
    21,517
    3,699.00
  • 1999 Yamaha V-Max Sportbike 1999 Yamaha V-Max Sportbike (1999)
    1999 YAMAHA V-Max, When two cylinders just isn't enough, the Yamaha V-Max has got your back...This '99 V-Max is in great shape and features an aftermarket muffler for some extra bark.
    2013-10-02 07:47:24
    Madison, WI, US
    8
    4,590.00
  • 1999 Yamaha V-Max 1999 Yamaha V-Max (1999)
    1999 YAMAHA V-Max, When two cylinders just isn't enough, the Yamaha V-Max has got your back...This '99 V-Max is in great shape and features an aftermarket muffler for some extra bark.
    2013-12-11 23:13:18
    Madison, WI
    8,550
    4,590.00
  • 1982 Yamaha Maxima 650 Cruiser 1982 Yamaha Maxima 650 Cruiser (1982)
    1982 YAMAHA Maxima 650, This 1982 Yamaha Maxima runs great,tires are good,has a windshield,would make a great starter bike!!It has a little ding in front fender aqnd gas tank see pics!
    2013-10-21 01:14:38
    Madison, SD, US
    25
    1,199.00
  • 1982 Yamaha Maxim 1100 Cruiser 1982 Yamaha Maxim 1100 Cruiser (1982)
    1982 YAMAHA Maxim 1100, 1982 Yamaha Maxim 1100 is in great shape and runs out good with 33,067 miles. The street bike is equipped with windshield, backrest, highway pegs, good tires and more.
    2013-10-23 01:38:15
    Madison, SD, US
    33
    1,599.00
  • 1982 Yamaha Maxima 650 1982 Yamaha Maxima 650 (1982)
    1982 YAMAHA Maxima 650, This 1982 Yamaha Maxima runs great,tires are good,has a windshield,would make a great starter bike!!It has a little ding in front fender aqnd gas tank see pics!
    2013-12-19 23:22:56
    Madison, SD
    25,693
    1,199.00
  • 1982 Yamaha Maxim 1100 1982 Yamaha Maxim 1100 (1982)
    1982 YAMAHA Maxim 1100, 1982 Yamaha Maxim 1100 is in great shape and runs out good with 33,067 miles. The street bike is equipped with windshield, backrest, highway pegs, good tires and more.
    2013-12-19 23:23:26
    Madison, SD
    33,067
    1,599.00
  • 06 Yamaha Zuma Scooter06 Yamaha Zuma Scooter (0)
    2006 Yamaha Zuma Scooter. Has performance exhaust, new clutch, new battery, seat and body looks great, runs good. With the performance exhaust the scooter can go faster than 40mph.
    2014-01-23 01:23:05
    Madison, WI
    6
    1,300.00
  • 1967 yamaha yl 100 twin winter price!1967 yamaha yl 100 twin winter price! (0)
    Unique vintage bike. 100cc two stroke motor. Oil injected, no mixing.
    2014-01-23 02:55:05
    Madison, WI
    0
    1,700.00
  • 06 yamaha warrior06 yamaha warrior (0)
    06 warriorbarnett clutch1 1/4 barslots of chromechurchkey big air kitpcIII mappedvance and hines pipesissybarcorbin seatscall or text only
    2014-01-24 02:55:21
    Madison, WI
    0
    8,000.00
  • 82 yamaha virago, 920cc shaftdrive82 yamaha virago, 920cc shaftdrive (0)
    north ave at farwell ave 920cc v-twin 5 gear. Plenty of power. Runs strong but carbs need cleaning/tuning.
    2014-01-25 01:00:33
    Madison, WI
    31
    550.00
  • 1980 Yamaha 250 motocross1980 Yamaha 250 motocross (0)
    For sale a 1980 Yamaha 250 runs great in need of a rear inner tube or patch the 1 in it. Call or text $500 obo
    2014-01-25 01:33:05
    Madison, WI
    0
    500.00
  • 2007 yamaha r6 for 3999 o.b.o2007 yamaha r6 for 3999 o.b.o (0)
    I have a 2007 yamaha r6 for sale it got light front end damage the insurance gave it a salvage a tittle for it. But its got 3000 put on it and got the receipts to prove it. Plus I got new pirelli tires on it and new factory fairing.
    2014-01-25 05:22:04
    Madison, WI
    0
    3,990.00
  • 1982 Yamaha xj7501982 Yamaha xj750 (0)
    pretty bike needs little work the carbs need cleaned or rebuilt. might need a battery and a starter. runs and drives I just havent drove much due to the carbs.
    2014-01-27 00:44:05
    Madison, IN
    0
    2,200.00
  • Used 2007 Yamaha V-Star 1100 for sale.Used 2007 Yamaha V-Star 1100 for sale. (0)
    Bike is in attractive condition, close to brand new!! We are offering 0% interest rate for financing!! Contact us for info!
    2014-01-27 01:22:07
    Madison, SD
    3
    6,000.00

Yamaha Other Price Analytics

Moto blog

5 Things You Need To Know About the Yamaha Tracer 9 GT+

Wed, 27 Nov 2024

Recently, the Motorcycle.com staff had the chance to tour the beautiful Ontario countryside to experience the fall colors and to get a taste of what Northern Ontario has to offer. It’s a stunning place, and we thank our friends at Destination Ontario for making it all possible. Watch the feature video about our trip here or you can read about our trip here.  This trip was made possible by our friends at Destination Ontario.

2024 Yamaha MT-09 SP Review – First Ride

Wed, 28 Aug 2024

Better suspension and Track mode brings us so close to an R9 Photos by Dave Schelske As the tail rider in a train of approximately seven identical Yamahas, I couldn’t help but watch in awe as each of us weaved our way through the notorious Tail of the Dragon, bending the bike underneath us to our will through the 120-something corners, the unison of the dance mesmerizing as each of us took our turn, one by one, around each apex, at irresponsible speeds, front wheels inches away from the person in front of us. This is the kind of trust you build up after you’ve ridden with the same group of people for years on end. We all know that riding with your friends is fun.

2024 Yamaha MT-09 SP Gallery

Wed, 28 Aug 2024

2024 Yamaha MT-09 SP Gallery | Motorcycle.com Join Now My History Account Settings Log out Specs Classifieds Bike Reviews Product Reviews Best Motorcycle Cameras Best Motorcycle Earplugs Best Motorcycle Oil Best Leather Jackets Best Winter Gloves Best Sportbike Tires GPS Buyers Guide Gear Deals Types Adventure Touring Cruiser Electric Off-Road On-Off-Road Other Scooter Sport-Touring Sportbikes Standard Touring Touring Scooter Track Youth Brands Aprilia BMW CFMoto Ducati Energica Gas-Gas Harley-Davidson Honda Husqvarna Indian Kawasaki KTM Kymco Moto Guzzi MV Agusta Piaggio Royal Enfield Suzuki Triumph Vespa Yamaha Zero Resources New Rider's Hub Dealers Safety Forums Videos Insurance Specs Classifieds Bike Reviews Product Reviews Best Motorcycle Cameras Best Motorcycle Earplugs Best Motorcycle Oil Best Leather Jackets Best Winter Gloves Best Sportbike Tires GPS Buyers Guide Gear Deals Types Adventure Touring Cruiser Electric Off-Road On-Off-Road Other Scooter Sport-Touring Sportbikes Standard Touring Touring Scooter Track Youth Brands Aprilia BMW CFMoto Ducati Energica Gas-Gas Harley-Davidson Honda Husqvarna Indian Kawasaki KTM Kymco Moto Guzzi MV Agusta Piaggio Royal Enfield Suzuki Triumph Vespa Yamaha Zero Resources New Rider's Hub Dealers Safety Forums Videos Insurance Join Now My History Account Settings Log out Edit & Post 2024 Yamaha MT-09 SP Gallery We're fans of the standard Yamaha MT-09 as it is, but for $1,700 more, the MT-09 SP is worth the extra dough. Read the full story here. Photos by Dave Schelske.

2024 Yamaha MT-09 Review – First Ride

Tue, 14 May 2024

More minor changes in anticipation of the R9 Photos by Joseph Agustine. There really wasn’t a reason to update Yamaha’s MT-09. We love the MT-09, and apparently you do too – it’s been Yamaha’s best-selling MT model for a decade.

2024 Yamaha Ténéré 700 First Ride

Wed, 13 Dec 2023

Small updates keep the T7 fresh, but we're still missing out on the European variants Photos by Yamaha/Joseph Agustin Photo Yamaha’s popular Ténéré 700 “T7” adventure bike returns for 2024, and while it would be easy to say it is “largely unchanged” from the 2023 model, there have been some notable changes made in response to feedback from many North American riders. One wish still unrealized: the U.S. dealers won’t be getting the up-spec World Raid and numerous other versions of the T7 the EU enjoys - at least not this year.

2024 Yamaha Tracer 9 GT+ Gallery

Tue, 29 Aug 2023

2024 Yamaha Tracer 9 GT+ Gallery | Motorcycle.com Join Now My History Account Settings Log out Specs Classifieds Bike Reviews Product Reviews Best Motorcycle Cameras Best Motorcycle Earplugs Best Motorcycle Oil Best Leather Jackets Best Winter Gloves Best Sportbike Tires GPS Buyers Guide Gear Deals Types Adventure Touring Cruiser Electric Off-Road On-Off-Road Other Scooter Sport-Touring Sportbikes Standard Touring Touring Scooter Track Youth Brands Aprilia BMW CFMoto Ducati Energica Gas-Gas Harley-Davidson Honda Husqvarna Indian Kawasaki KTM Kymco Moto Guzzi MV Agusta Piaggio Royal Enfield Suzuki Triumph Vespa Yamaha Zero Resources New Rider's Hub Dealers Safety Forums Videos Insurance Specs Classifieds Bike Reviews Product Reviews Best Motorcycle Cameras Best Motorcycle Earplugs Best Motorcycle Oil Best Leather Jackets Best Winter Gloves Best Sportbike Tires GPS Buyers Guide Gear Deals Types Adventure Touring Cruiser Electric Off-Road On-Off-Road Other Scooter Sport-Touring Sportbikes Standard Touring Touring Scooter Track Youth Brands Aprilia BMW CFMoto Ducati Energica Gas-Gas Harley-Davidson Honda Husqvarna Indian Kawasaki KTM Kymco Moto Guzzi MV Agusta Piaggio Royal Enfield Suzuki Triumph Vespa Yamaha Zero Resources New Rider's Hub Dealers Safety Forums Videos Insurance Join Now My History Account Settings Log out Edit & Post 2024 Yamaha Tracer 9 GT+ Gallery We had the pleasure of riding 950 miles across three states in two days. Here are some photos of the GT+. By Evans Brasfield Pin Slideshow Edit Slideshow Along Highway 50 in Nevada The Sierras Seen from 9,000 Feet The Millimeter Wave Transmitter 10 Position Adjustable Windshield Great Cornering Capabilities The Garmin Motorize App Provides Navigation Yamaha Ride Control (YRC) Street Settings YRC Custom Mode Allows Full Adjustment One of Three Speedometer Styles All LED Lighting Aggressive in Stature Rider Seat in Low Position Adjustable Foot Peg Height Semi-Active Suspension Adapts to Conditions Hand Guards are Silly in Hot Weather Unified Braking is a Game Changer Sport Mode Delivers Smooth Throttle Response Saddlebags are Easily Removable Rear Preload Adjuster A Willing Travel Partner Sport Mode Offers Stiffer Suspension In the Mountains of Idaho The New Joystick A Familiar Engine Steering is Responsive for a Bike This Size Made for Travel About Privacy Terms Contact us Advertising Copyright Follow us © 2024  VerticalScope Inc.

2024 Yamaha Tracer 9 GT+ Review

Thu, 17 Aug 2023

Riding 950 miles across three states in two days highlights this Tracer’s capabilities Photography by Joseph Augustin New motorcycle model introductions follow a well-worn path: travel to the event location, eat nice meals, get briefed on the bike of the moment, ride a route designed to highlight the bike’s strengths, take photos/video, eat more good food, return home, and write up a review. After 27 years in this industry, I still get a cheap thrill about throwing a leg over a new motorcycle before it is available to the general public. However, what really gets me going is when I have a chance to log more than just the couple of hundred miles typically covered in an intro and spend some real time on the road with said bike.

2023 Yamaha Tracer 9 GT+ Review – First Ride

Thu, 18 May 2023

Yamaha’s sports tourer middleweight receives an influx of technology for 2023 Astute readers are probably wondering why Motorcycle.com is publishing a First Ride of a bike that’s not coming to the States this model year. Our reasoning is that, thanks to the sleuthing of Dennis Chung, we suspect the Yamaha Tracer 9 GT+ will be coming to the U.S. in 2024.

Yamaha Tracer 9 GT+ Finally Coming to US for 2024

Thu, 06 Apr 2023

Sport-tourer equipped with radar-based adaptive cruise control Last November, Yamaha Motor Europe revealed a new Tracer 9 GT+ at EICMA, a new version of its Triple-powered sport tourer equipped with a 7-inch TFT display, adaptive cruise control, and a radar-linked unified braking system. Yamaha Motor USA, however, remained quiet about it, and we later learned the Tracer 9 GT+ was not coming to the States for 2023. In fact, even the less techy regular Tracer 9 was left out of Yamaha Motor USA’s returning model announcements.

Yamaha MT-10 SP Project Bike - Update 1

Thu, 26 Jan 2023

Everythings installed and initial impressions. It’s been about a month since we introduced Motorcycle.com’s 2022 Yamaha MT-10 SP semi-long-term project bike. In case you forgot the premise of this whole thing, Yamaha offered us the opportunity to hang on to an MT-10 SP for an extended period of time, and since I have a soft spot for the bike, I decided to give it some tasteful upgrades to address some key weaknesses while also unleashing some trapped potential.