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Hipsters: How not to live your life

I have to start this piece by stating that I'm not from London. I may work here but I grew up in a remote North Western market town where people were (rightly) suspicious of anything or anybody new. Back to London.

2012 Yamaha YZF-R1 Video Featuring Ben Spies

Yamaha has released a new video of the 2012 YZF-R1 featuring MotoGP racer Ben Spies taking the new bike with Yamaha’s 50th Anniversary limited edition livery to a track day. Spies who won the 2009 World Superbike Championship on a Yamaha R1 so he is obviously very familiar with the sportbike which will now be available with a seven-level traction control system. Spies appears a little bored as the other riders learn the layout of the track and when they get to the track, he calmly waits while they take off around him before dropping the hammer and showing them how it’s done.

Yamaha Files Trademark Application for FJ-09

Yamaha‘s next three-cylinder motorcycle may be a sport-tourer, if a recently-filed trademark application is any indication. The Tuning Fork brand filed a trademark application with the United States Patent and Trademark Office for the name “FJ-09” as it applies to “Motorcycles, scooters, three-wheeled scooters and structural parts for all the aforesaid goods.” Following Yamaha’s usual naming conventions, the signs indicate the trademark will be for a new sport-touring model using the same Triple as the FZ-09. Yamaha has made it clear it plans to introduce more three-cylinder engines following the FZ-09 (or MT-09, as it is known in Europe.) Previously-filed trademark applications for the YZF-R3 and R3 names raised speculation the next triple would be a sportbike, but as per Yamaha’s usual naming convention, the “3″ in R3 is likelier to refer to the engine displacement rather than the number of cylinders.