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Yamaha XTW250 RYOKU Concept at the 2011 Tokyo Motor Show

Of the concept models Yamaha announced it would introduce at the 2011 Tokyo Motor Show, it was the heavy-duty looking XTW250 RYOKU concept that drew the most attention from our readers. Here we have new photographs of Yamaha’s “SUV motorcycle” from the show floor of the Tokyo Motor Show courtesy of Colum Wood, editor of our sister site Autoguide.com, who was in attendance. Yamaha describes the XTW250 RYOKU concept as an “unrestricted, anytime, anywhere” mobility vehicle offering performance, operability the capacity to carry heavy loads.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Third Annual True American Heroes Weekend Hosted By Kenny Roberts

The Third Annual True American Heroes Weekend hosted by Kenny Roberts begins Thursday evening, May 8. Sponsored by Yamaha, the fundraising event held at Kenny Roberts’ ranch in Modesto, California, benefits Welcome Home Heroes and the Cpl. Michael D.