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Yamaha Named Official Motorcycle Of Road America

The economic downturn hit the motorcycle world particularly hard, as many factory-backed road racing efforts closed shop. The decision, while unfortunate, isn’t hard to understand, as racing at the highest levels isn’t cheap, and a factory involvement means added pressure to succeed, which ultimately means spending more money to do so. Through it all, however, Yamaha has remained involved with the sport, fielding factory teams and sponsoring various riding schools and even racetracks.

Intermot 2012: Yamaha Unveils Crossplane Triple Concept

Yamaha announced it is developing a new three-cylinder engine using a crossplane crankshaft inherited from the company’s YZR-M1 MotoGP bike and its YZF-R1 sportbike. Yamaha says the new Triple will play an important role in the company’s future. The Japanese manufacturer unveiled a concept sculpture with the new three-cylinder engine at the 2012 Intermot show in Cologne, Germany.

Hero MotoCorp Reports Sales of 541,615 Motorcycles and Scooters in December 2012

Whenever we publish stories about the motorcycle industry in India, we still get comments from readers surprised at how big a role that nation’s market plays, and perhaps more poignantly, how small it makes the U.S. market look. The latest sales numbers from Hero MotoCorp, India’s market leader, should further highlight the importance of India’s motorcycle market.