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Yamaha Champions Riding School Returns To NJMP

Good news for those saddened to hear the Yamaha Champions Riding School would not return to Miller Motorsports Park in 2014: the school is back, now operating from New Jersey Motorsports Park. The change in venue doesn’t come without a slight change in the instructor lineup. Nick Ienatsch and Ken Hill will still lead the way, joined by Mr. Daytona himself, Scott Russell, but a new addition to the star-studded instructor lineup has also been added: none other than Larry Pegram.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha Factory MotoGP Team Loses Another Sponsor

Yamaha’s factory MotoGP team has lost a major sponsor for the second year in a row. Malaysian oil and gas company Petronas will not be extending its sponsorship agreement with the Yamaha team, ending a three-year relationship. Last year, the Yamaha team lost the title sponsorship of automobile manufacturer Fiat.