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Movistar To Be Yamaha MotoGP Title Sponsor For 5-Years

Finding sponsors for U.S. racing might be next to impossible, but this isn’t the case elsewhere, as Movistar, a telecommunications arm of Spanish company Telefonica, has signed on to be the title sponsor for the Factory Yamaha MotoGP team for the next five years. Short of the 20-year relationship between Honda and Repsol, this comes as one of the more significant sponsorship deals in recent memory.

The Emperor’s New Clothes — Josh Hayes’ Style for 2013

Three-time and defending AMA Pro National Guard SuperBike Champion, Josh Hayes (above right), and 2012 AMA Pro National Guard SuperBike Rookie of the Year, Josh Herrin, are ready to debut new livery on their Monster Energy/Graves/Yamaha YZF-R1 next week in Daytona. Joining them are 2012 AMA Pro GoPro Daytona SportBike race winner, Cameron Beaubier, and 2012 AMA Pro Motorcycle-Superstore.com SuperSport race winner, Garrett Gerloff, on their Yamaha Extended Service/Monster Energy/Graves/Yamaha Daytona SportBike YZF-R6s. The four riders and their machines recently completed a photo session at Yamaha’s U.S.

Yamaha TTX 115i Adventure Scooter Concept Unveiled in Thailand

The trendiest segment in the industry at the moment is the adventure touring motorcycle. Spearheaded by the top-selling BMW R1200GS, the segment has seen a flood of imitators such as the Triumph Tiger Explorer, Yamaha Super Ténéré and the Honda Crosstourer. A recent report from the Motorcycle Industry Council found that scooter sales are also on the rise in the U.S., spurred on by soaring gas prices.