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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

2012 Yamaha XT250 and TW200 Dual Sports Announced

Yamaha unveiled a pair of 2012 dual sport models, the Yamaha XT250 and the Yamaha TW200. Both the 2012 Yamaha XT250 and TW200 remain unchanged from the 2011 versions except for a new white and blue color scheme and white front fenders instead of last year’s black fenders. The XT250 is powered by an air-cooled 249cc four-stroke engine with a 33mm carburetor.

Red Bull Glen Helen National Media Day Thursday, May 22

With the Supercross season over, and Motocross season now beginning, Thursday, May 22, will be a media day leading up to the Red Bull Glen Helen National. This event is open to all journalists — no credential necessary.  The day kicks off at 1pm, with a press conference featuring former 450 Class Champions: Ryan Dungey, James Stewart and Chad Reed. The floor will be open for media Q&A.