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Moto blog

AIMExpo Celebrates Its 300th Vendor

With the signing of B&W Trailer Hitches the American International Motorcycle Expo (AIMExpo) has committed 300 exhibitors to its inaugural event this October in Orlando, Fla. “To think that just three weeks ago we were announcing our 250th exhibitor and to now be at a point where 50 more brands have committed to the expo is absolutely remarkable,” says Larry Little, VP and GM of the Marketplace Events Motorcycle Group. B&W Trailer Hitches, an American company, produces a variety of hitches and truck accessories, all aimed at making the process of loading, unloading, and transporting motorcycles as easy and safe as possible.

Yamaha U.S.A. Partners With Rockstar Energy UPROAR Festival

Yamaha Motor Corporation, U.S.A. is proud to announce Yamaha as the official motorcycle of the Rockstar Energy Uproar Festival. With the high energy vibe that comes from bands such as the headliners Godsmack, the Rockstar Energy Uproar Festival is the perfect partner to highlight the all-new Yamaha FZ-09.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.