2014 Yamaha Bolt R-spec (romney, Wv) on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

2014 World Supersport – Phillip Island Results

The 2014 World Supersport season opened in dramatic fashion after a red-flagged restart turned the 18-lap race into a five-lap sprint, with MV Agusta making a triumphant return to the top of the podium for the first time since 1976. The Supersport event began with a hard-fought battle between three-time champion Kenan Sofuoglu, Kev Coghlan and Michael van der Mark. Sofuoglu and his Kawasaki Ninja ZX-6R held a slim lead over Coghlan’s Yamaha R6 and van der Mark’s Honda CBR600RR when the race was halted after CIA Insurance Honda rider Jack Kennedy suffered an engine problem and leaked oil onto the track.

50th Anniversary Yamaha Special Edition R1? Yes Please!

When Yamaha unveiled its 50th anniversary edition red and white livery for its M1 MotoGP machines in May, one question came immediately to mind: when can we get the special edition R1? The red and white design was created to celebrate Yamaha‘s 50th year in Grand Prix racing. Yamaha factory racers Jorge Lorenzo and Ben Spies debuted the livery at the Assen round in June, which saw the American Spies nab his first a career MotoGP win.