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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha U.S. Increasing Club Level Road Racing Contingency

The state of road racing in America is hurting, there’s no doubt about that. But at least Yamaha is stepping up to the plate and increasing its contingency program for club level road racers 50% over last year. According to Yamaha, the program is designed to encompass a broad spectrum of road racing series across the U.S., from numerous club-level and regional sprint series events to the AMA Pro Road Racing series, including the addition of the ASRA Team Challenge Endurance Series.

Teaser: 2012 Japanese Literbike Shootout – Video

The last time we assembled the superbike offerings from the Big Four Japanese manufacturers to determine the alpha male model was 2009. The CBR won that confrontation, but a lot’s changed since then. For 2012 Honda revamped the CBR1000RR, Yamaha added traction control to the R1, the GSX-R1000 lost a muffler and last year Kawasaki introduced an all-new ZX-10R.