2014 Yamaha Bolt Cruiser on 2040-motos

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Bruce Willis’ 1988 Yamaha TW200 Trailway Up for Auction

The second of five motorcycles from the private collection of actor Bruce Willis has gone up for auction to raise funds for the non-profit military support group The Boot Campaign. Bidding is now open on CharityBuzz.com for the “Die Hard” star’s 1988 Yamaha TW200 Trailway. It follows Willis’ 2005 Ducati Multistrada 1000DS which sold for auction for $6,250, just a few hundred dollars higher than its list price in Kelley Blue Book.

Yamaha Motor USA to Swallow Up Yamaha Canada

Yamaha’s board of directors has voted in transfer all shares of its Canadian subsidiary to its American subsidiary, a move which would give Yamaha Motor U.S.A. responsibility over the entire North American market. The proposed transfer, set to begin in December,  will make Yamaha Motor Canada a subsidiary of its American counterpart.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.