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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Brammo Earns Seventh Place Against Gas Bikes

This past weekend, Brammo arrived to Sonoma Raceway in Central California ready to do battle. Only this time the electric sportbike manufacturer would be trading blows not with other electric bikes, but with their ICE counterparts at the second round of the American Federation of Motorcyclists series — one of the oldest club racing organizations in the country. We recently mentioned Brammo’s eligibility with AFM, and this weekend was the first outing. Team Icon Brammo and its two riders Eric Bostrom and Steve Atlas competed on the Empulse RR machines while third rider, Shelina Moreda, rode the Team Parker Brammo Empulse TTX — a modified version of the road-legal Empulse.

Yamaha's Coming Out With a Race-Spec R1 In 2023

But there's a catch: It's only available in Europe. At least for now. In a move further supporting my argument that R1s are purpose-built racebikes with lights and mirrors to make them legal on the roads, for 2023 Yamaha is introducing the R1 GYTR – an R1 prepared specifically for track duty, without any of the homologation pieces for roadworthiness (don’t worry, the standard R1 isn’t going anywhere).