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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

The Early History Of The Yamaha Champions Riding School

This just in from the Yamaha Champions Riding School. And if you believe it, we have some snake oil to sell you… The Yamaha Champions Riding School didn’t just spring from the tarmac like a jack-in-the-box with light rebound damping. No.

WSBK 2013: Nurburgring Race Report

Tom Sykes has taken over the lead in the 2013 World Superbike Championship standings after splitting race victories with Chaz Davies at Germany’s Nurburgring circuit. Both races ended prematurely however with red flags during the final laps. Pata Honda‘s Jonathan Rea and FIXI Crescent Suzuki‘s Leon Camier both crashed on the 18th lap of Race One after running into oil spilled on the track from Pedercini Kawasaki racer Federico Sandi‘s ZX-10R.