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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

2012 Yamaha TMax Announced for Canada

Yamaha announced it is importing the newly updated for 2012 TMax maxi-scooter to Canada. First unveiled at the 2011 EICMA show, the 2012 Yamaha TMax received a sportier facelift and an updated 530cc engine Yamaha claims is lighter, more efficient and offers more torque at low- and mid-rpms compared to the 499cc engine found on the 2011 model. Yamaha claims the updated TMax can get up to 53 mpg, compared to the previous model’s 47 mpg claims.

Honda and Yamaha Pledge Support to Typhoon Victims in Philippines

Honda and Yamaha each offered aid to the victims of Typhoon Haiyan which struck the Philippines earlier this month. Initial estimates put the death tool at over 10,000 but Philippine President Benigno Aquino says the actual number maybe closer to 2,500. Still, the United Nations says more than 11 million people were affected by the typhoon, with about 673,000 displaced from their homes.