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Yamaha Named Official Motorcycle Of Road America

The economic downturn hit the motorcycle world particularly hard, as many factory-backed road racing efforts closed shop. The decision, while unfortunate, isn’t hard to understand, as racing at the highest levels isn’t cheap, and a factory involvement means added pressure to succeed, which ultimately means spending more money to do so. Through it all, however, Yamaha has remained involved with the sport, fielding factory teams and sponsoring various riding schools and even racetracks.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Americade Begins Tomorrow, Saturday June 1st

The “World’s Largest Touring Rally,” Americade, begins tomorrow, June 1. For the first time ever, the event will be a week-long event filled with guided rides, parties, events, giveaways, and so much more. Centered in and around Lake George Village in upstate New York, Americade takes full advantage of being on the doorstep of the Adirondacks, providing gorgeous mountain vistas and plenty of activities on and off the bike.