2013 Yamaha Super Ténéré on 2040-motos

Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Yamaha Y125 MOEGI Concept to Debut at 2011 Tokyo Motor Show

Yamaha had a relatively tame showing at the recent EICMA Milan show, with an updated TMax as the Tuning Fork Company’s biggest reveal. The upcoming Tokyo Motor Show (Dec. 3-11) promises to be more interesting with Yamaha showcasing three new concepts including the Y125 MOEGI pictured here.

2011 World Supersport Champion Chaz Davies

Chaz Davies has captured the 2011 Supersport World Championship, completing a triumphant return to the series for Yamaha. Davies, the 2008 Daytona 200 winner, finished the Magny-Cours round in sixth place, giving him an insurmountable 35-point lead over Hannspree Ten Kate Honda‘s Fabien Foret with one race remaining. The championship comes in Yamaha‘s return from a one-year absence from the series.