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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Sturgis Motorcycle Hall of Fame Announces 2013 Induction Class

The Sturgis Motorcycle Museum & Hall of Fame announced it will induct five new members for 2013. The Hall also announced it will add one new member to its Freedom Fighters Hall of Fame. For 2013, the Hall will welcome to its ranks motorcycle attorney Russ Brown, custom chopper builder Rick Fairless (pictured above), Harley-Davidson dealer Bill Gikling, actor Marjoe Gortner of the television special “Sturgis: The Great Ride”, and antique motorcycle expert Lonnie Isam, Sr.

Aren't motorcycles brilliant?

WE'RE not saying MCN's verdicts lack variation but here's a few of the weekly paper's recent headlines on just-ridden bikes: ‘Simply brilliant’ On the Kawasaki Z1000, November 27, 2013 ‘Brilliant’ On the BMW S1000R, December 4, 2013 ‘We thought it might be good. It's not: it's bloody brilliant!’ On the BMW R nineT, January 29, 2014 ‘Simply brilliant’ On the Yamaha MT-07, February 19, 2014