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Yamaha Named Strongest Motorcycle Brand of 2012 by Harris Poll

When you think of soft drinks, you picture Coca-Cola. When you think of cell phones, you picture the Apple iPhone. When you think of cookies, you picture Oreos.

Sturgis Motorcycle Hall of Fame Announces 2013 Induction Class

The Sturgis Motorcycle Museum & Hall of Fame announced it will induct five new members for 2013. The Hall also announced it will add one new member to its Freedom Fighters Hall of Fame. For 2013, the Hall will welcome to its ranks motorcycle attorney Russ Brown, custom chopper builder Rick Fairless (pictured above), Harley-Davidson dealer Bill Gikling, actor Marjoe Gortner of the television special “Sturgis: The Great Ride”, and antique motorcycle expert Lonnie Isam, Sr.

2024 Yamaha Tracer 9 GT+ Review

Riding 950 miles across three states in two days highlights this Tracer’s capabilities Photography by Joseph Augustin New motorcycle model introductions follow a well-worn path: travel to the event location, eat nice meals, get briefed on the bike of the moment, ride a route designed to highlight the bike’s strengths, take photos/video, eat more good food, return home, and write up a review. After 27 years in this industry, I still get a cheap thrill about throwing a leg over a new motorcycle before it is available to the general public. However, what really gets me going is when I have a chance to log more than just the couple of hundred miles typically covered in an intro and spend some real time on the road with said bike.