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Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Wazuma V8: The Ferrari Powered Quad

What’s $250,000, has four wheels, and is powered by a Ferrari engine? Clearly, if you guessed a Ferrari you’d be wrong. From the crazy minds of French custom car and motorcycle builders, Lazareth, comes this Wazuma V8 quad — yes, quad — with the aforementioned parts.

Colin Edwards’ Gear Being Auctioned For Feed The Children

While Colin Edwards may no longer be a factory Yamaha racer these days, he still enjoys a close bond with the tuning fork brand. So much so that Yamaha has announced a unique opportunity to bid on a historic set of road racing leathers, boots, gloves, and helmet as worn by Edwards during this, his final season in MotoGP. Proceeds from the auction will benefit the Feed the Children, which is Yamaha Motor Corporation’s official corporate charity.