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Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Yamaha To Release Naked MT-09 SP

In 2018, the Japanese brand will introduce an advanced version of the MT-09 bike. An interesting novelty will be out this year. Yamaha's top naked MT-10, formidable and comfortable, has an SP version with adjustable Öhlins electronic suspension, TFT gauges and special coloring.

Dakar 2014: Cyril Despres’ Yamaha YZ450F Rally Revealed

Yamaha revealed the livery for its YZ450F Rally racer, the machine Cyril Despres will ride in his quest for his sixth Dakar Rally victory. Despres will lead a factory team which includes Michael Metge, Olivier Pain and Frans Verhoeven to South America for the 2014 Dakar Rally which kicks off Jan. 5.