2012 Yamaha Other on 2040-motos

Moto blog

Yamaha Reports 2012 Results

Yamaha reported a 5.4% decrease in net sales for 2012 and a 72.2% decrease in profit but the Japanese manufacturer says it is poised for a dramatic recovery as it begins its “New Medium-Term Management Plan” for 2013-2015. Coinciding with the start of its new business plan, Yamaha is adopting a new brand slogan: “Revs your Heart“. The company reported net sales totaling 1,207.7 billion yen (US$13 billion) for the 12 months ended Dec.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Yamaha Star Bolt Café Photos from Tokyo Motor Show

We received some positive feedback on our Google+ page when we first wrote about Yamaha‘s Star Bolt Café prototype, so we thought we’d share some new photos Yamaha released from the Tokyo Motor Show. Yamaha has made it clear the Bolt Café is only a reference model to showcase the customization potential of the Bolt. At its heart remains the Bolt’s 942cc V-Twin engine and double-cradle frame.