2009 Yamaha Midnight Warrior Cruiser on 2040-motos

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Moto blog

Church of MO: 2002 Yamaha FJR1300

All we learn from history, goes the current cynical wisdom, is that we learn nothing from history. Then again, maybe we do? For instance, I just learned this morning that Yamaha is still stamping out the FJR1300ES 20 years after the original 2002 FJR1300 hit our shores.

Air time Kenny Roberts-style

I can’t get enough of pictures that capture a specific, hard to define moment; the successful encapsulation of the absolute balls-to-the-wall, life or death commitment that riding a motorbike as fast as possible involves.  We all know. We’ve all been there – even if it’s only a once-in-a-lifetime moment. Maybe (for us mere mortals) it’s that rapidly, yet unexpectedly, tightening left-hand bend with a shitty, mud-covered veneer just at the apex.

Movistar To Be Yamaha MotoGP Title Sponsor For 5-Years

Finding sponsors for U.S. racing might be next to impossible, but this isn’t the case elsewhere, as Movistar, a telecommunications arm of Spanish company Telefonica, has signed on to be the title sponsor for the Factory Yamaha MotoGP team for the next five years. Short of the 20-year relationship between Honda and Repsol, this comes as one of the more significant sponsorship deals in recent memory.