2008 Yamaha V-star on 2040-motos

Moto blog

Yamaha Acquires Stake in KYB’s Motorcycle Suspension Business

KYB is separating its motorcycle suspension business from its other operations, and forming a new company with Yamaha. The two companies will form a joint venture to be known as KYB Motorcycle Suspension Co., Ltd., offering motorcycle suspension components to OEMs including Yamaha. Yamaha will acquire a 33.4% stake in KYB Motorcycle Suspension Co.

AIMExpo Celebrates Its 300th Vendor

With the signing of B&W Trailer Hitches the American International Motorcycle Expo (AIMExpo) has committed 300 exhibitors to its inaugural event this October in Orlando, Fla. “To think that just three weeks ago we were announcing our 250th exhibitor and to now be at a point where 50 more brands have committed to the expo is absolutely remarkable,” says Larry Little, VP and GM of the Marketplace Events Motorcycle Group. B&W Trailer Hitches, an American company, produces a variety of hitches and truck accessories, all aimed at making the process of loading, unloading, and transporting motorcycles as easy and safe as possible.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.