2007 Yamaha Yzf-r1 on 2040-motos

Moto blog

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Off-Road Riding on a Yamaha Zuma 125 [Video]

Off-road capability isn’t the first thing people consider when shopping for a scooter but it is one of the more surprising traits of the Yamaha Zuma 125. In his review of the Zuma 125, Tom Roderick says the scooter “radiates a more adventurous attitude” than most scooters, with its knobby tires and hand guards making it capable for the odd excursion off the pavement. But if you’re still not convinced, Yamaha‘s Taiwanese arm has released a video featuring the Zuma 125 (or BWS 125, as it is known internationally) getting rough and rugged in the dirt.

Isle of Man TT 2013: Monster Energy Supersport Race 2 Results

The Michael Dunlop Show continues with the 24-year-old Northern Irish racer winning his fourth race of the 2013 Isle of Man TT. His latest triumph was a victory in the second Monster Energy Supersport race, making Dunlop just the third rider to ever record four wins in a single TT week. Like his win in the Royal London 360 Superstock race, Dunlop ran most of the race in second place before setting a blazing final lap time for a come-from-behind win.