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Yamaha Focusing on Developing Model Platforms

Following the success of its MT platform, Yamaha says it will continue to develop new models based on shared platforms, allowing for a choice of multiple models while reducing overall costs. Speaking in a presentation on the company’s business operation, Yamaha Motor President Hiroyuki Yanagi reiterated the strategy of developing multiple models sharing the same engine and frame. Honda has followed a similar strategy with its NC models, seeing the platform evolve to include the CTX700 and NM4.

The perfect classified advert

Forget “One careful owner, low mileage, full service history” – when it comes to penning classifieds we can all learn from Kyle Miller and Joe Strachila who’ve plundered their marketing genius to come up with the best scooter advert we’ve ever seen. The pair, from Seattle, became an internet sensation last year when they created a hyperbole-packed ad for $700-worth of frankly rubbish 1995 Pontiac Grand-Am. Now they’ve pulled the same trick to get rid of a Y2K Yamaha SH50 (the comically-named ‘Razz’), advertising it on Cragslist as “the fulfilment of your wildest fantasies”.

The short but sweet life of the Yamaha R7

I was reunited with an old friend recently, my 1999 Virgin Yamaha R7 Superbike. By the end of 1998 I had won three straight BSB titles with the Yamaha YZF750, when main sponsor Cadbury’s pulled out leaving zero funds for a title defence. Wanting desperately to ride the new R7 and thinking a replacement backer would instantly get on board I turned down quite a few offers including a juicy contract from Crescent Suzuki (Paul Denning always enjoys reminding me).