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Enter The Yamaha Super Sport Virtual Bike Show, Win Indy MotoGP Tickets

Yamaha has re-launched its popular Super Sport Virtual Bike Show for owners of all Yamaha sport bikes to showcase their creativity to all on Yamaha’s website. Entries may be submitted from now until Dec 31, 2014 by going to http://www.yamahamotorsports.com/sport/supersportvbs/show.aspx and all Yamaha sport bikes are eligible. Each month, a “Bike of the Month” will be selected out of all the entries submitted and the winners of this award will receive their choice of Yamaha apparel worth up to $100.

You Know the Economy is Hurting Manufacturers When…

Yamaha Motor Co. announced Monday that it is cutting the ringers from its company rugby team. The Yamaha Jubilo rugby club competes in the Top League, the highest level Japanese Rugby Football Union pro league.  The team currently sits fifth out of 14 teams with a 3-2-2 record with a roster of 17 professional players including nine non-Japanese imports.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.