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Moto blog

Kenny Roberts Joins Inaugural American International Motorcycle Expo

We’ve posted several articles over the past few months about the inaugural American International Motorcycle Expo (AIME) because the motorcycling public is invited to attend what looks like an industry/trade show. And we’re not the only ones excited to check it out. Kenny Roberts, perhaps the best-known American motorcycle racer of all time, has signed on to the AIME show as “American International Motorcycle Champion.” In this role, Roberts will serve as the proverbial face of AIMExpo, joining in the celebration of the inaugural show with the entire powersports marketplace – industry, trade, media and consumers.

The perfect classified advert

Forget “One careful owner, low mileage, full service history” – when it comes to penning classifieds we can all learn from Kyle Miller and Joe Strachila who’ve plundered their marketing genius to come up with the best scooter advert we’ve ever seen. The pair, from Seattle, became an internet sensation last year when they created a hyperbole-packed ad for $700-worth of frankly rubbish 1995 Pontiac Grand-Am. Now they’ve pulled the same trick to get rid of a Y2K Yamaha SH50 (the comically-named ‘Razz’), advertising it on Cragslist as “the fulfilment of your wildest fantasies”.

Yamaha Focusing on Developing Model Platforms

Following the success of its MT platform, Yamaha says it will continue to develop new models based on shared platforms, allowing for a choice of multiple models while reducing overall costs. Speaking in a presentation on the company’s business operation, Yamaha Motor President Hiroyuki Yanagi reiterated the strategy of developing multiple models sharing the same engine and frame. Honda has followed a similar strategy with its NC models, seeing the platform evolve to include the CTX700 and NM4.