2007 Yamaha 650 Vstar Custom on 2040-motos

Moto blog

Runaway Bus Crashes Into Russian Yamaha Dealership

In July, we reported an incident in Italy involving a Lamborghini crashing into a BMW dealership and damaging several motorcycles. A similar incident happened last weekend in Russia after a runaway bus plowed into a powersports dealerships that sold Yamaha, Can-Am and Honda products. According to Russian news source 35Media.ru, an off-duty police officer spotted a bus careening down a street in Cherepovets, Russia, on the evening of Aug.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

AMA Pro GoPro Daytona SportBike Riders Gearing Up For Road America

The AMA Pro GoPro Daytona SportBike class makes its much-anticipated return to Road America this weekend. The four-mile Wisconsin circuit is a particularly exciting place to watch the middleweight bikes because its long straights and braking zones make passing and lead changes commonplace. More than just a test of man and machine, the races often develop into a strategic battle leading up to the all-important last lap and run up the hill to the checkered flag.