2007 Yamaha 250f on 2040-motos

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One and Done: Daytona 200 Winning Project 1 Atlanta Folds

Apparently winning isn’t enough to pay the bills any more, not even if the victory comes at the storied Daytona 200. The 2012 Daytona 200-winning Project 1 Atlanta team has folded after unable to secure funding for the rest of the season. Project 1 Atlanta, and racer Joey Pascarella, stunned AMA Pro Racing fans with a Cinderella story victory at the Daytona 200.

AMA Sportbike: 2012 Daytona 200 Results

The 2012 Daytona 200 delivered another fairy-tale finish with underdog privateer Joey Pascarella and the Project 1 Atlanta team fending off a pack of three other racers to win by a slim 0.048 second margin. Competing in just his first Daytona 200, 19-year-old Pascarella from Victorville, Calif., held the lead for 41 out of 57 laps to finish first ahead of a last year’s winner Jason DiSalvo while Cameron Beaubier squeezed by 2010 Daytona Sportbike Champion Martin Cardenas in a photo-finish to take third. For the Project 1 Atlanta team, the win marked a dramatic turnaround from a let down in 2011.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.