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Yamaha Champions Riding School To Debut One-Day “Day Camps” This August

On August 13, the Yamaha Champions Riding School, at New Jersey Motorsports Park, will debut its new one-day clinic. In addition, YCRS will head an N2 Track Days SED or “Skills Enhancement Day” on August 12. After eight successful two-day programs in the past four months, the YCRS Day Camp is being put into play and being paired with the proven success of the N2 (formerly NESBA) SED.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha Brazil Introduces Flex Fuel YS250 Fazer BlueFlex

Yamaha unveiled a new version of its YS250 Fazer for the Brazilian market that runs on gasoline, ethanol fuel, or a  mixture of both. The new YS 250 Fazer BlueFlex is Yamaha’s first flex-fuel model, but the manufacturer says it plans to add more BlueFlex models in the future. Brazil is the world’s second largest ethanol fuel producer and the most successful biofuel-based economy.