2006 Yamaha Royal Star on 2040-motos

Moto blog

Yamaha Sponsoring True American Heroes Weekend For Third Consecutive Year

For the third consecutive year, Yamaha Motor Corporation, U.S.A., will be the title sponsor for the Yamaha True American Heroes Weekend, a fundraising event held at Kenny Roberts’ legendary ranch in Modesto, California, to benefit “Welcome Home Heroes” and the Cpl. Michael D. Anderson Jr.

EICMA 2013: 2014 Yamaha MT-07 And MT-09 Street Rally

Yamaha teased us with the “Rise Up Your Darkness” campaign, first introducing the FZ-09 (called the MT-09 in Europe) and its three-cylinder engine packaged in a naked frame. Now Yamaha has introduced the next motorcycle in the Darkness collection, the MT-07, effectively the MT/FZ-09′s little brother. Designed to “bring fun, affordability and enjoyment back to the street,” the MT-07 is powered by a brand new, 689cc parallel-Twin with 270-degree crank incorporating Yamaha’s “crossplane philosophy” of developing linear torque for smoother power application.

Yamaha to Cut Motorcycle Production in 2009

With mounting inventories coupled with a drop in demand, Yamaha will be cutting its motorcycle production in Japan by 24 percent this year or to about 260,000 total units; one newspaper reported this would be a 40-year low for the manufacture. Yamaha plans to cut production for motorcycles and other products by 30 percent in the Americas, 20 percent in Europe but will maintain production levels in Asia where demand has not dropped off. The company is forecasting its group sales to fall 22 percent with an operating loss of about $300 million.