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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Isle of Man TT 2014: Sure Sidecar 1 Results

It was a long time coming, but sidecar racer Conrad Harrison can add one accomplishment to his resume: Isle of Man TT winner. Harrison, along with passenger Mike Aylott won the first of two Sure Sidecar TT races. The win was the first for Harrison since he made his Isle of Man TT debut 21 years ago in 1993.

2024 Yamaha MT-09 Review – First Ride

More minor changes in anticipation of the R9 Photos by Joseph Agustine. There really wasn’t a reason to update Yamaha’s MT-09. We love the MT-09, and apparently you do too – it’s been Yamaha’s best-selling MT model for a decade.