2004 Yamaha V-star 1100 Classic (purcell Ok.) on 2040-motos

Moto blog

Yamaha Gets Monster Energy MotoGP Team Sponsorship, Annuls Lorenzo’s RockStar Sponsorship Deal

Yamaha has reportedly signed energy drink maker Monster Energy to sponsor its factory MotoGP team, according to Spanish site MotoCuatro.com. The new sponsorship deal created a bit of a problem however, as Yamaha‘s star rider Jorge Lorenzo recently signed a two-year contact extension to his personal sponsorship deal with RockStar, a rival energy drink maker. To get around this sticky situation, MotoCuatro reports Yamaha will invoke a clause in Lorenzo’s contract allowing the manufacturer to veto and buy out his RockStar contract.

Lorenzo Signs Two-Year Extension with Yamaha

Two-time MotoGP Champion Jorge Lorenzo has signed a contract extension with Yamaha to see him race on the company’s factory team through the 2016 season. The signing comes as no real surprise, following similar two-year contract extensions for teammate Valentino Rossi and Repsol Honda’s Marc Marquez and Dani Pedrosa. Ducati also confirmed it would field Andrea Dovizioso and Andrea Iannone next season, so unless Lorenzo wanted to spend a season or two developing Suzuki‘s or Aprilia‘s new prototypes, Lorenzo’s only option for a factory ride was to re-sign with Yamaha.

Yamaha Reports Q3 2012 Results

Yamaha‘s North American sales were up over the first nine months of 2012, representing the lone bright spot in the company’s third quarter report. North American consumers purchased 51,000 Yamaha motorcycles (including scooters and ATVs), for a 13.3% increase from the 45,000 units sold in the opening nine months of 2011. North American sales translated into 30.7 million yen (US$382 million) in revenue for Yamaha, a 15.0% increase from the first three quarters of 2011.