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Yamaha Focusing on Developing Model Platforms

Following the success of its MT platform, Yamaha says it will continue to develop new models based on shared platforms, allowing for a choice of multiple models while reducing overall costs. Speaking in a presentation on the company’s business operation, Yamaha Motor President Hiroyuki Yanagi reiterated the strategy of developing multiple models sharing the same engine and frame. Honda has followed a similar strategy with its NC models, seeing the platform evolve to include the CTX700 and NM4.

Yamaha Reports 2012 Results

Yamaha reported a 5.4% decrease in net sales for 2012 and a 72.2% decrease in profit but the Japanese manufacturer says it is poised for a dramatic recovery as it begins its “New Medium-Term Management Plan” for 2013-2015. Coinciding with the start of its new business plan, Yamaha is adopting a new brand slogan: “Revs your Heart“. The company reported net sales totaling 1,207.7 billion yen (US$13 billion) for the 12 months ended Dec.

AMA Supercross: 2012 Los Angeles Results

Chad Reed won his first race of the 2012 AMA Supercross season in Los Angeles but the victory was overshadowed by a first-lap collision that left Trey Canard and Ryan Morais with broken backs. Racing for Team Honda Muscle Milk, Canard was injured on the first lap after catching a piece of some signage. That forced him to single a triple jump, putting him in the path of Star Valli Yamaha rider Ryan Morais who landed on Canard from behind.