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Moto blog

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Brammo Earns Seventh Place Against Gas Bikes

This past weekend, Brammo arrived to Sonoma Raceway in Central California ready to do battle. Only this time the electric sportbike manufacturer would be trading blows not with other electric bikes, but with their ICE counterparts at the second round of the American Federation of Motorcyclists series — one of the oldest club racing organizations in the country. We recently mentioned Brammo’s eligibility with AFM, and this weekend was the first outing. Team Icon Brammo and its two riders Eric Bostrom and Steve Atlas competed on the Empulse RR machines while third rider, Shelina Moreda, rode the Team Parker Brammo Empulse TTX — a modified version of the road-legal Empulse.

Rossi Finishes Second to World Champion Loeb at Monza Rally Show

Valentino Rossi is back on the podium. Not a MotoGP podium, mind, but for a rally car race at the Autodromo Nazionale Monza in Italy. (Post updated with video.) Driving a Ford Fiesta RS with co-driver Carlo Cassina, Rossi won two of nine stages and finished second overall to eight-time World Rally Car Champion Sebastien Loeb at the 2011 Monza Rally Show.